Service 07

Japanese food, exported to importers across Asia

Japanese food sells across Asia, but buying it well is harder than it looks from outside Japan. Many manufacturers do not take export enquiries from abroad directly, and a single supplier rarely covers the range a shop or a distributor needs. We buy everyday Japanese food in Japan, in Japanese, consolidate many products into one shipment, and export it to your company with the documents your import side needs.

Instant noodles, snacks, seasonings, drinks
Mixed shipments across many products
Bought in Japanese, in Japan
Export documents prepared

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Our customers are importers, wholesalers and distributors in Vietnam and elsewhere in Asia. You tell us the products or the categories you want — instant noodles and cup noodles, snacks and confectionery, seasonings and sauces, curry and other ready-to-cook products, tea, coffee and soft drinks — and we source them from suppliers in Japan, check how each product can be shipped, and put the order together.

A mixed order is where buying through us helps most. A shop or a distributor wants many lines in modest quantities; suppliers would rather sell one line by the pallet. We gather the lines from several suppliers in Japan, consolidate them, and send them as one shipment, so you can test a new range without committing to a container of a single product.

Shelf life matters more for exported food than for food sold in Japan, because the weeks spent in transit and in customs come out of the time your customers have to sell it. We confirm the best-before date of each lot before it is packed, and agree with you in advance the minimum remaining shelf life you will accept on arrival.

The import side is handled by the importer in your country, because that is the party the law makes responsible: product notification or registration, labels in the local language, and inspection on arrival. What we do is make that work easier, by supplying the information it depends on — ingredient lists, the specification, manufacturing and best-before dates, and the certificate of origin where a trade agreement applies.

What this includes

Everyday Japanese food, broadly

Instant noodles, snacks and confectionery, seasonings and sauces, ready-to-cook products, tea, coffee and soft drinks — the range Japanese supermarkets carry.

Bought in Japanese, in Japan

Japanese management places the enquiries and the orders with suppliers in Japan, in Japanese and on Japanese business terms.

Mixed shipments

Many products from several suppliers consolidated into one shipment, so a new range can be tested without a full load of one line.

Shelf life checked before packing

Best-before dates checked lot by lot, against the minimum remaining shelf life agreed with you before the order.

Documents for your import side

Ingredient lists, specifications and dates for your notification and labels, and the certificate of origin where a trade agreement applies.

How it works

01 Your product list The products or categories you want, your market, the quantities you have in mind and the shelf life you need on arrival.
02 Availability and documents We check which products can be sourced and exported, and what information each one comes with for your import side.
03 Quotation A quotation on the agreed Incoterm, with the products, quantities, packing and the documents that will travel with the goods.
04 Buying and consolidation We place the orders in Japan, check dates and condition on receipt, and consolidate the shipment.
05 Export and arrival Export customs, the shipping documents and the certificate of origin, and follow-up until the goods reach your company.

What we do — and the promises we keep

We put both in writing, so you know exactly what to expect from us.

We do

Source everyday Japanese food from suppliers in Japan, in Japanese
Consolidate products from several suppliers into one shipment
Check best-before dates against the shelf life you need on arrival
Supply the product information your notification, registration and labels depend on
Handle export customs, shipping documents and the certificate of origin

What we will not do

We do not act as the importer in your country, or file its notifications or registrations on your behalf
We do not quote a price, a minimum order or a lead time before we know the products and the quantities
We do not promise that a product can be imported into your country before its requirements have been checked
We do not represent ourselves as any manufacturer’s official distributor

Before you write to us

You do not need all of this to start a conversation — but the more of it you have, the faster we can give you a real answer instead of a range.

The products or categories you want — a list, photos or links are all fine
The country the goods are going to, and your company’s import licence or registration there
The quantity per product, and whether you want a mixed shipment
The minimum remaining shelf life you need when the goods arrive
Whether any product needs chilled or frozen transport
The Incoterm you want to buy on, and your forwarder if you already have one

Frequently asked questions

Which Japanese food products can you supply?

Everyday Japanese food in general: instant noodles and cup noodles, snacks and confectionery, seasonings and sauces, curry and other ready-to-cook products, tea, coffee and soft drinks. Send us your list and we tell you what can be sourced and exported.

Can we order many different products in small quantities?

Yes. Mixed orders are what we are set up for: we gather products from several suppliers in Japan and consolidate them into one shipment. The quantity that makes sense for each product depends on how it is packed, so we confirm it at quotation.

Who handles the import procedures in our country?

The importer in your country, because that is the party the law makes responsible for product notification or registration, local-language labels and inspection on arrival. We supply the product information that work depends on, so it does not stall for lack of an ingredient list or a date.

How much shelf life will the products have when they arrive?

We agree a minimum remaining shelf life with you before the order and check best-before dates lot by lot before packing. Transit and customs time come out of that shelf life, so the agreement is made with your route in mind.

Can you prepare a certificate of origin?

Yes, where a trade agreement between Japan and your country applies and the product meets its rules of origin. Japan has an agreement with ASEAN as a whole, bilateral agreements with Vietnam and several other ASEAN countries, CPTPP and RCEP; which one fits depends on the product and the destination.

Are you an official distributor for Japanese brands?

No. We are a trading company that buys from suppliers in Japan and exports. We do not represent ourselves as any manufacturer’s official distributor.

Import requirements for food differ by country and by product, and change over time. The importer in the destination country is responsible for them; we help with the information they depend on, and this page is not legal advice.

Talk to us about this

Tell us the product, where it is made, where it is going and the volume, and we will come back with how we would do it.

Send an enquiry WhatsApp +84 903 475 802 yasunaka@sunsho-group.com

Also from us

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Importer of record, product registration, labelling and distribution — a way into the Vietnamese market without setting up a company first.
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Your sourcing agent in Vietnam — supplier search, factory visits, sampling, quality checks and export documentation, so you can buy from Vietnam without an office here.
Selling into Japan
A Japanese-managed sales agent for Japan — we take any product, from any country, to Japanese buyers, negotiate in Japanese, and handle the shipment.
Sourcing from Japan
Anything you need from Japan — industrial equipment, machinery, parts, raw materials and products — sourced in Japanese and delivered to Vietnam or wherever you are.
Sourcing from across Asia
One sourcing agent for suppliers in Thailand, Taiwan, Malaysia, Indonesia, the Philippines, South Korea, India and elsewhere in Asia — found, compared and managed by one team, with the goods delivered to Vietnam, Japan or wherever you are.
Car accessories OEM
Door visors, floor mats, cargo liners, mud flaps, bonnet guards and other aftermarket accessories — bought as stock items or made under your own brand, by vehicle model, for buyers anywhere.
Workwear, bags and sewn products
Workwear and uniforms, tote and promotional bags, branded T-shirts, caps and aprons, towels — made in Vietnam to your specification, with your logo, and shipped to any country.
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Skincare, sunscreen, hair care, household goods and baby products from Japan — bought in Japan and shipped to your company, in one shipment with Japanese food if you want.
OEM & private label in Vietnam or Japan
Any product, made under your brand by a manufacturer we find, vet and manage — in Vietnam, or in Japan when “Made in Japan” matters.

Guides for this service

Practical, step-by-step notes written from Ho Chi Minh City, with sources and the date we checked them.

Importing Japanese Food into Indonesia: BPOM ML, SKI, Halal What an Indonesian importer needs before selling Japanese food, from BPOM ML registration and the per-shipment SKI to Indonesian labels and halal rules Importing Japanese Food into Malaysia: FoSIM, Labels, Halal What a Malaysian importer needs before Japanese food clears the border, from FoSIM registration and inspection levels to English labels, date marking and halal Importing Japanese Food into Thailand: Licence, Labels, Checks What a Thai importer needs before Japanese food can be sold, from the Thai FDA import licence and food serial numbers to Thai labels, port checks and origin Importing Japanese Food into the Philippines: LTO, CPR, Labels What a Philippine importer needs before Japanese food can be sold, from the FDA licence and product registration to English labels, meat ingredients and origin Japanese Seasonings and Sauces in Bulk for Asian Importers Buying Japanese soy sauce, miso, dashi and curry roux in bulk, with business or retail packs, bottle shipping, ingredient checks and restaurant supply. Japanese Instant Noodles in Bulk: Export to Asian Importers How importers in Asia buy Japanese instant noodles in bulk, with checks on meat and seafood extracts, crush-proof packing, best-before dates and import data. Japanese Snacks Wholesale: Buying for Import into Asia How an importer in Asia buys Japanese snacks and confectionery wholesale, from range and shelf life to heat-sensitive lines, mixed loads and import data.

Contact

Tell us what you want to buy or sell — in Vietnam or Japan

Selling into Vietnam or Japan, sourcing from either, or a product made under your own brand. One Japanese-managed team in Ho Chi Minh City, working in English, Japanese and Vietnamese.

Email us Write to us in English — we reply in English Send an enquiry Send an enquiry any time

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